CASE STUDIES

Read our case studies to learn how we support our clients

| GOVERNMENTS |

Global call for innovation and judging process coordination for the UAE FoodTech Challenge 2022

In 2021, we were appointed by Tamkeen, an Abu Dhabi government-backed organization, to support the strategic development of the 2.0 edition of the UAE FoodTech Challenge. Thus, we devised a bespoke strategy to leverage our global network of AgriFoodTech innovators, recruit the most relevant companies for this competition and invite selected companies to apply. In addition, we designed and implemented a 4-step judging process to select the winners. Through our business network we originated 600+ high-quality applications and fully screened and evaluated all the entries to narrow the list to 100 shortlisted companies. We have then coordinate the next phases of the judging process to ultimately select five winning companies.

| GOVERNMENTS |

Sponsorship for the FoodTech 500 & bespoke SEA AgriFoodTech ecosystem report

EDB (Economic Development Board) has been sponsoring the 2022 FoodTech 500 edition, to gain strategic exposure to the most breakthrough innovators from the global AgriFoodTech ecosystem. On top of providing EDB with exclusive access to the ranking and its companies, we have involved EDB’s team with some of the physical events of the FoodTech 500 European tour. In addition, we have leverage our unique data from the FoodTech Data Navigator to develop, in partnership with EDB, a bespoke report on the SEA (South East Asian) AgriFoodTech ecosystem which was officially launched in September 2023.

| GOVERNMENTS |

Data Intelligence for the global AgriFoodTech ecosystem

Since 2020, the private-publicly funded Foodvalley has been licensing our proprietary data from the FoodTech Data Navigator to complement their own databases and develop a more thorough understanding of the global AgriFoodTech ecosystem. In addition they have been leveraging our proprietary taxonomy to develop a bespoke internal platform that aims to showcase and benchmark the most groundbreaking AgriFoodTech solutions.

| GOVERNMENTS |

Handpicking entrepreneurs for Entrepreneurship Prize & other strategic projects

EIT Food is a European Knowledge and Innovation Community (KIC) established by the European Institute of Innovation and Technology (EIT) contracted us to support them with the development of their Entrepreneurship Prize, an Innovation prize that rewards aspiring entrepreneurs and early-stage, pre-revenue startups with revolutionary new business ideas, products or services.
We managed the end-to-end process from originating applications to training selected companies for pitching and ultimately organising the whole Pitch Day at our Food Innovation Hub in London. We also supported EIT Food with curating the full list of finalists, selecting the judging panel from our network of FoodTech industry experts, and promoting the event within our global startup network, gathering over 150 applications in less than a month.

| CORPORATES & INVESTORS |

Bespoke Scouting Activities and Engagement with Selected Companies for Pladis Accelerator

Supported Pladis’ R&D team with bespoke scouting, startup curation and selection, program development, and a dedicated marketing campaign including sponsorship of the 2025 FoodTech 500 to strengthen pladis’ positioning as a strategic partner for scaling FoodTech innovation.

| CORPORATES & INVESTORS |

Scouting AgriFoodTech startup companies for leading accelerators

We regularly support accelerators, incubators and investors with promoting their programs by leveraging our curated database of 19,000+ industry contacts including Food & Food Tech entrepreneurs globally, corporate executives and investors. Based on specific criteria, we build highly-targeted promotional campaigns to reach the best audience for each program and achieve the best results in terms of applications.

| CORPORATES & INVESTORS |

Bespoke landscaping sessions to refine the group’s Open Innovation strategy

General Mills contracted us to design and deliver a series of landscaping sessions to highlight the key technologies that are disrupting selected core functions of the business: Dairy, Snacks & Cereals, Ready meals & Bakery.

As part of this project, we analysed 5,000+ international startup and scaleup companies in order to provide the team with an overview of the fastest-growing technology clusters. We performed a data-driven analysis of the main companies operating in each vertical and provided case studies of the most relevant corporate-startup collaborations established in the past 10 years.

| CORPORATES & INVESTORS |

Ongoing consultancy on specific FoodTech-related topics for the Global Consumer Team

McKinsey & Company regularly contracts us to support their Global Consumer Team with data-driven analysis of the main companies operating in the alternative protein space. Through our collaboration they were able to receive multiple case studies of the most relevant industry facts including investment volumes, IP creation, jobs created related to various companies operating in the plant-based meat and dairy and cell-based space among others.

| CORPORATES & INVESTORS |

Scouting & engagement programs for CVC

The CVC of a Fortune 500 beverage manufacturer wanted to explore collaboration opportunities with drink development companies operating in the non-alcoholic sector, in order to identify potential investment opportunities for their CVC. We analyzed 200+ international startup and scaleup companies in order to provide the team with an overview of the fastest-growing companies. As a result we derived a shortlist of 10 startup companies for them to engage with out of which one resulted in an investment arrangement.

As part of this scouting project, we analysed 5,000+ international startup and scaleup companies in order to provide the team with an overview of the fastest-growing technology clusters. We performed a data-driven analysis of the main companies operating in each vertical and provided case studies of the most relevant corporate-startup collaborations established in the past 10 years.

| CORPORATES & INVESTORS |

2021 FoodTech 500 sponsorship, landscaping & scouting

Dole Sunshine Company has been sponsoring the 2021 FoodTech 500 edition, to gain exposure to the most breakthrough innovators of the global FoodTech sector. On top of providing Dole with exclusive access to the ranking, we have designed a series of landscaping sessions to help them identify key innovation areas to focus on by working hand-in-hand with their Global Open Innovation team based in Singapore. Ever since we have been running a series of deep-dive sessions followed by bespoke scouting activities based on their areas of interest, in order to help them find the right companies to engage with.

As part of a series of landscaping sessions, we analysed 5,000+ international startup and scaleup companies in order to provide Dole’s team with an overview of the fastest-growing technology clusters. Finally we performed a data-driven analysis of the main companies operating in each vertical and provided case studies of the most relevant corporate-startup collaborations established in the past 10 years.

| CORPORATES & INVESTORS |

Barcelona FoodTech Innovation Hub partnership, bespoke landscaping & scouting

Since 2021, Damm has been supporting our Barcelona’s FoodTech Innovation Hub. Through this partnership, they have been able to gain exclusive access to inbound deal flow and engagement opportunities with local AgriFoodTech startups. In addition their Open Innovation team has also received a series of deep-dive landscaping sessions and as well as bespoke scouting activities to identify the most relevant companies that can help them increase efficiency and foster sustainability at different stages of the supply chain.

| CORPORATES & INVESTORS |

Bespoke companies scouting for the Global M&A team

Nestle wanted to identify leading food and Food Tech companies for their Global M&A team to engage with. We designed and delivered an engagement program enabling them to discover more about selected startup companies.

This included visiting a leading startup incubator and a retail space to discover new brands, as well as experiencing London’s first zero-waste dining experience. As a result we derived a shortlist of 10 Food Tech startup companies for them to engage with.The next stage saw 3 select startups pitching to the Global M&A team.

| CORPORATES & INVESTORS |

Identifying AgriFoodTech startup companies that are investment-ready

A leading accelerator and investor in AgriFoodTech startups was looking for help to stay ahead of the latest AgriFoodTech trends, and benchmark a cluster of emerging technology companies against their own portfolio.

Thus, the FoodTech Data Navigator enabled Brinc to identify the latest startup companies to engage with for their upcoming cohorts as well as provide them with real time insights on AgriFoodTech trends via a benchmarking and scorecarding system to track their existing portfolio against new global Food Tech players.

| CORPORATES & INVESTORS |

Landscaping & engagement programs with FoodTech companies

Danone wanted to refine their innovation and go-to-market strategy for NPDs in their pipeline by learning from leading startups in selected verticals.

We devised an entrepreneurship crash-course for Danone’s Innovation team to learn directly from selected entrepreneurs while sharing in depth startup case studies, delivering bespoke training and including live Q&A sessions with selected founders of leading food and Food Tech companies. The program provided Danone’s Innovation team with practical tools to apply a more entrepreneurial approach to their NPD process.

| CORPORATES & INVESTORS |

Bespoke landscaping sessions to define the pillars of the group OI strategy

A Fortune 500 company needed to gain a better understanding of the global Food Tech startup innovation landscape, in order to redefine and future proof their open innovation strategy. We worked closely with the company OI team to understand the full scope of their needs, and leverage The FoodTech Data Navigator to identify the right data, insight and connections to back our strategic recommendations.

The report provided an overview of the fastest-growing technology clusters, with in-depth case studies of the most relevant startup and scaleup companies for each technology cluster.

| CORPORATES & INVESTORS |

Spotting M&A opportunities

Nestle wanted to identify leading food and FoodTech companies for their Global M&A team to engage with.

We designed and delivered an engagement program enabling them to discover more about selected startup companies. This included visiting a leading startup incubator and a retail space to discover new brands, as well as experiencing London’s first zero-waste dining experience. As a result we derived a shortlist of ten FoodTech startup companies for them to engage with. The next stage saw three founders of the selected companies to pitch to the Global M&A team.

| CORPORATES & INVESTORS |

Scouting, match-making & technical Due Diligence

A Fortune 500 company needed to identify leading Food Tech Startup companies developing alternative ingredients to sugar to be potentially used in their innovation pipeline. We developed a bespoke scouting program to identify and assess relevant startup companies globally. Through this process we were able to identify multiple startups who could provide a range of alternative ingredients to sugar. The client went on to collaborate with one of the recommended FoodTech companies, piloting one of the ingredients on one of their new product lines, resulting in a new supplier agreement.

| CORPORATES & INVESTORS |

Ecosystem landscaping workshops

The Open Innovation team of a F&B Fortune 500 company wanted to gain a better understanding of specific technology areas within the global FoodTech startup innovation landscape, in order to identify leading startup companies to explore the development of proof-of-concept. We used the FoodTech Data Navigator to provide them with an overview of all the solutions available in the market and help them identify a shortlist of the ten most relevant companies to engage with.

| CORPORATES & INVESTORS |

Curating UK’s first FoodTech Hub at FoodTech Matters

In 2018 we collaborated with FoodMatters Live trade to build UK’s first FoodTech Lab, a dedicated area within the first edition of FoodTech Matters to showcase ten top-notch international Food Tech startups curated by Forward Fooding. We then scouted fifty among the most relevant FoodTech companies for the FoodTech Matters conference based on five verticals chosen by the organisers. We then reached out to the companies founders to gauge their interest to take part in the FoodTech lab showcase and took care of the onboarding of the Top ten. In addition, we have also set up a match-making platform to allow the visitors, primarily private and corporate investors, to book 101 sessions with the founders of each selected company and have facilitated more than seventy meetings.

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| CORPORATES & INVESTORS |

Investment thesis development for international FoodTech companies

Karhis Capital, a European PE firm investing in the F&B space, hired us to support them with defining a data-driven investment thesis, and outlining an optimal strategy for implementing it.

The project included defining a tailor-made investment scope using our proprietary taxonomy of the FoodTech sectors for a financial investor (Europe and North America), creating the full investment presentation and performing preliminary due diligence over a set of investment opportunities that were fitting with their investment thesis.

| CORPORATES & INVESTORS |

Report on the European AgriFoodTech VC landscape

A leading family office and independent Alternative Asset Management platform, wanted to better understand the European AgriFoodTech ecosystem as they were assessing to invest in some sector-specific VC funds.

In order to support them with their decision making process, we leveraged the FoodTech Data Navigator to develop a bespoke report which included an in-depth overview of the European AgriFoodtech VC scene, market sizing and key ecosystem growth drivers as well as real-time insights on the major AgriFoodTech trends

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| CORPORATES & INVESTORS |

Technical DD, competitive landscape and market sizing for the fungi fermentation sector

Supporting a leading multi-family office with the assessment of various investment opportunities in startup companies working in the Fungi fermentation space. Leveraging our proprietary database and knowledge of the sector, we have built a bespoke report which included a deep-dive on the different technologies deployed in the fungi fermentation sector as well as a thorough analysis of their key functionalities. In addition of providing the state-of-the-art of the different technology applications including scalability analysis for each of them, it included a thorough overview of the global fungi fermentation competitive landscape, alongside a market analysis to define the total addressable market for ingredients development using fungi fermentation technology.

| CORPORATES & INVESTORS |

Next-Gen Snacks & Drinks for leading Tech Headquarters

Priding themselves on supplying the highest quality nutrition for employees, a leading Tech company was looking for innovative, healthy and sustainably-sourced drinks and snacks for their UK & Ireland’s HQs, to offer healthier options to their employees. We scouted startups across Europe to identify some of the most sustainable (supply-chain wise) food and beverage brands. To date over 130 new startup brands have been introduced to Google Food’s team and over 40 products successfully stocked in their cafeterias and micro-kitchens across their UK and Ireland’s HQ offices.

TESTIMONIALS

Forward Fooding is the world’™s first collaborative platform for the food & beverage industry fostering innovation via FoodTech Data Intelligence and corporate-startup collaboration. Headquartered in London with satellite offices in Barcelona and Rome, they have built the largest FoodTech database in the world and have been fostering a global network of AgriFoodTech entrepreneurs since 2015.
Visit: forwardfooding.com