Forward Fooding's roots date back to San Francisco, where our founder, Alessio D'Antino started the company (formerly named Crowdfooding) with the aim of broadening the access to capital for food and FoodTech entrepreneurs.

As a former executive at a Fortune 500 beverage company, Alessio experienced first hand the outdated and often frustrating approach to delivering true innovation and decided to move to Silicon Valley in search of inspiration.

After stumbling upon a number of brave entrepreneurs who were building highly innovative food and FoodTech ventures, he started realising that entrepreneurship and tech were going to play a larger role in solving some of the biggest challenges affecting our global food system.

In 2016 our founder was joined by Max Leveau, ex-Googler with a strong passion for food and sustainability and together they have since built a startup network of FoodTech innovators that spans the globe. After successfully building and launching London's first Food & FoodTech Innovation hub in 2018, they replicated it in Barcelona in 2021, and in Milan in 2022.

Since 2015, Forward Fooding has been acting as an ecosystem enabler to spark connections and facilitate meaningful collaborations between entrepreneurs, corporates, and investors, in order to create a brighter future of food.