Shakes are truly running the world in 2019; as people become busier and busier, there’s a need to be able to get everything you body needs (and nothing it doesn’t), all in one place. Founder of FIT DELIS, Sam Friskey, spoke to Forward Fooding about the way’s he’s changing the way people view their daily nutritional choices, how eating right is the secret to total mental and physical wellbeing, and why plant-based products are the key to saving the planet.

Thank you for talking to us! So what is FIT DELIS?

FIT DELIS is a plant based supplements brand, created by two plant based co-founders with a desire to change the societal nutritional norm, and in doing so preserve our planet. Our plant-based superfood supplements are designed by leading food scientists with carefully formulated ingredients derived solely from wholefoods; our daily nutritional choices predetermine the alignment between our mind and body, and so we think there should be no compromise in wanting the best. In easily absorbable powder form, they are designed to nourish you from the inside out.

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What inspired you to start up FIT DELIS?

The idea was born out of a belief that the notion of going plant based should no longer a journey of sacrifice. There were products which tasted great, yet weren’t plant based, and others which were ethical, yet failed to have that deliciousness that all good products should do. Creating something which was both good for the planet, good for the consumer, and tasted good, seemed like the clear way to go. It was so important to us to create a product which was uncompromising in quality, and would provide a gateway for the mass to consider other alternative non-animal based products.

Was it an easy process?

Not at all — like all start-ups, at times there were obstacles after obstacles. From a challenging relationship with an investor, to a budget that wouldn’t allow enough capacity to make a noise — it was not an easy process in the slightest! All of these obstacles remain, but we work diligently to be 1% bigger and better daily!

If you could tell your past-self one thing, looking back, what would it be?

Don’t worry about what your competition are doing; remain aligned to the ethos that influenced the creation of your concept and be patient!

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Talking to FIT DELIS, it’s obvious that they’re on to a winner — their passion and enthusiasm for creating a product which brings together environmentally conscious eating, deliciousness, and physical and mental wellbeing couldn’t possibly tick more boxes. If you want to check them out, or give their range a go, find them on instagram @fit_delis, or check out their website www.fitdelis.com.

At Forward Fooding, we work with start-ups at every stage, from idea to on the shelves, offering guidance, advice, and strategies to help turn your idea into a delicious reality. If you want to get in touch, contact us at info@forwardfooding.com, or join our Global FoodTech Map of start-ups and become part of the community at https://forwardfooding.com/globalfoodtechmap.

This article has been written by Mathilde Redshaw