An interview with Bill and Jim Mitchell, founders of PicoBrew, one of Forward Fooding’s top 500 FoodTech startups.

Bill and Jim Mitchell, founders of PicoBrew

It’s time to put a face to the name…

We asked our FoodTech 500 top-runners to give us a bit of insight into how they started out as a company and their thoughts on the role of technology in Food innovation. Meet Bill and Jim, the two brothers behind PicoBrew, manufacturing a Homebrewing device to craft your own beer. Let’s see what they had to say.

So tell us a little bit more about you! Where did the idea for your FoodTech company come from?

The PicoBrew team: Five years ago, brothers Bill and Jim Mitchell’s frustrations with homebrewing prompted the duo to create an entirely new beer-brewing process. Jim, a food chemist and physicist, desired to incorporate more control in the process of beer brewing on a small scale. Bill, having been building software, boards, and appliances for decades, knew this was possible. The two joined forces with engineer Avi Geiger and formed PicoBrew. A few years (and many pints of beer) later, the award-winning PicoBrew Zymatic was born.

How is tech central to your business?

Bill and Jim: Tech is at the heart of our homebrewing device: thanks to technology, Zymatic improved the precision, repeatability, and overall quality of the beer-brewing experience and today is used by homebrewers and breweries all over the world. To date, the Zymatic has been awarded 3 patents, with over a dozen pending.

Want to know more? Check out PicoBrew’s full profile here.

Congratulations again to PicoBrew for ranking 2nd in the “Smart Appliances & Kitchen Management” category of the Foodtech 500 list. To find out who else made it into the FoodTech 500; the top Food Tech companies in the world, click here.

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