FORWARD FOODING

THE BLOG

  • 9 July 2025

    The upcycled food industry is at a turning point. With a global market size of $54 billion, the sector has shown promise but remained fragmented through isolated product launches. TransFoodMission's latest position paper reveals why the future lies in building dedicated, multi-brand upcycled food categories within retail. The Rohlik Group case study demonstrates this strategy's success, generating €120,000 in net sales while rescuing 7.3 tonnes of food surplus and avoiding 51 tonnes of CO2 emissions in just four months.

  • SuperGround bone upcycling

    16 April 2024

    Santtu Vekkeli’s passion for sustainability and flavour collided with his entrepreneurial spirit and founded SuperGround. In a world where upcycling [...]

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