An interview with Floris Hoff, Nina Hoff and Frits Hoff, founders of byFlow, one of Forward Fooding’s top 500 Food Tech startups.

It’s time to put a face to the name…

We asked our FoodTech 500 top-runners to give us a bit of insight into how they started out as a company and their thoughts on the role of technology in Food innovation. Meet Floris, Nina and Frits, the power-trio behind byFlow, developing and offering solutions based on superior innovative 3D Technology, enabling professionals to create personalized food by using fresh ingredients or ingredients that would otherwise go to waste. Let’s see what the founders had to say.

So tell us a little bit more about you! Where did the idea for your FoodTech company come from?

Floris, Nina and Frits: In 2015 we founded byFlow, a company that develops and sells 3D Technology. After successfully launching a 3D Pop Up Restaurant in 2016, in cities like: Rome, Berlin, Venlo and London, the public showed huge interest in 3D Food Printing. In the Pop Up Restaurant we collaborated with Michelin Star Chefs to showcase what the applications of 3D Food Printing are. The demand for personalisation and creativity within the Food Industry is rapidly increasing. With our Focus 3D Food Printer we offer a solution to help professionals to respond to those consumer needs.

How is tech central to your business?

Floris, Nina and Frits: Everything we do is tech-related: we develop all hardware, software and electronics ourselves. We have created a team of Technology Experts with a passion for food, who love to work on new products, hardware or software, that professionals in the Food Industry can easily use. We also have 3D Food Printing Experts, mostly people with a background in the Food Industry, thus we can create the perfect combination of technology with food for our customers. With our latest innovation, byFlow Studio (online program), we enable Food Professionals to go all out with their 3D Food Printer, they can now create personalised 3D Designs in just 5 clicks. No technical background needed. Our Engineers always try to think as our customer, to create technology and related software so easy to use, even a child should be able to use it.

Why do you think it’s important to see the food industry embrace tech?

Floris, Nina and Frits: Tech can help as a tool to find solutions for problems with Food Waste, or the growing need to feed the world in 2050 with a rapidly increasing population and decreasing environmental possibilities. With 3D Food Printing we are already researching how we can help prevent Food Waste, but also how the Technology can play a role in Healthcare to create meals for people with swallowing problems. Next to a commercial application, we are always looking for a sustainable application, and we believe Technology is key to bring both together.

Want to know more? Check out byFlow’s full profile here.

Congratulations again to byFlow for ranking 1st in the “Food Processing” category of the Foodtech 500 list.

To find out who else made it into the FoodTech 500; the top Food Tech companies in the world, click here.

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